• info@bookworldpuertobanus.com
  • +34 952 816 084
  • Contact Us
  • Facebook

  • Home
  • Books
    • New Titles
    • Best Sellers
    • Childrens Books
    • Biographies
    • Young Adult
    • Fiction
    • Non Ficton
    • Crime
  • Study Guides
  • Boardgames & Gifts
  • News
  • Virtual Tour
  • Contact Us

Book Detail

Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs

Author: Ken Kocienda

Hundreds of millions of people use Apple products every day; several thousand work on Apple’s campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era, the Golden Age of Apple.

Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world’s most admired companies.

Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation, inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy, and uses these as a lens through which to understand productive work culture.

An insider’s tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

Category: Non Ficton

Opening Times

Opening hours: 10:30am to 7:00pm, Monday to Saturday. Dec. 24 & 31 until 4pm Dec.25, 26, 27 & 1, 6 Jan closed

Featured Books

  • This Was a Man
  • The Whistler
  • The Mountain Shadow
  • The Japanese Lover
  • The Martian
  • Pinball
  • All the Light We Cannot See
  • The House of the Spirits
  • The Murder Bag
  • The Siege
  • The barefoot queen
  • Shantaram
  • Villa America
  • The Girl on the Train
  • The Son
  • In the Light of What We Know
  • Gone Girl
  • The Churchill Factor

Product Categories

  • Adult Fiction
  • Award Winners
  • Bestsellers
  • Biography
  • BoardGames and Gifts
    • New games
  • Childrens
  • Cookery
  • Crime
  • Featured Books
  • Ficton
  • Health
  • Historical
  • New Titles
  • Non Ficton
  • Religious
  • Romance
  • Spanish Interest
  • Sports & Hobbies
  • Study Guides
  • Thriller
  • Top 10
  • True Crime
  • Uncategorised
  • Uncategorized
  • Young Adult

Location

C/ Ramón Areces, Edf. Marina Banús 1-2, Local 15,
Nueva Andalucía, Puerto Banús, 29660 Marbella (Málaga)

  • info@bookworldpuertobanus.com
  • +34 952 816 084
  • Contact Us
  • Facebook
© 2014 Book World Puerto Banus - All Rights Reserved | Designed by Vista Mobile - Website Design Marbella